You have your demo website up and running – Awesome!
Now you want to enter in all of your content (text, images, videos) so that the site will really look yours. During this process, content editing plays a crucial role in ensuring everything is polished and optimized. Here are some guidelines to follow so that the process goes smoothly and you end up with a clean, manageable, search-engine-friendly website.
Submitting Content
If you aren’t entering the content into the system yourself but are sharing it with someone else who will be:
- Keep everything in a Google Drive folder so that it’s accessible by all parties and doesn’t clog up e-mail boxes. If you don’t know how to set one up, we’ll take care of it for you.
- Provide one file per page of content.
- Embed links to existing web pages in the text.
- For links to pages that don’t yet exist or you that you can’t link to directly, use square brackets [ ] or highlighted text or a comment.
- Organize sections of content into folders.
- Keep photos in separate folders.
- Most images should be under 200kb, with the exception of large banner slideshow images. Still, keep the file sizes as small as possible to improve load times.
- If you must send something by e-mail, send as much content as you can at once.
- For faster loading times, compress large files into zip files.
- Perfection is the enemy of progress. Your content doesn’t have to be perfect the first time around. You can easily make edits at any time, even after the website has gone live.
Training
If you will be entering and updating content yourself, the training you will receive typically includes how to perform content editing tasks, such as:
- Access your website administration area, known as the Dashboard
- Make updates to pages, blog posts, and the navigation
- Add images and videos and mark them up properly for search engine optimization and your management
- Managing users
- Managing orders (e-commerce)
- Follow best practices for content writing
- Use your integrated e-mail blast program, if applicable
It does not include:
- Graphic design
- Social media
- Advanced Google Analytics management
- Advanced search engine optimization
Frequently Asked Questions
How should I organize my content for editing and uploading to the website?
For smooth content editing, organize all your content into a centralized Google Drive folder. Create separate folders for text files and images, and ensure that each page’s content is in a single file. For faster content submission, compress large files into zip folders.
Can I edit my website content after it goes live?
Yes, content editing is an ongoing process. While your content doesn’t need to be perfect from the start, you can make edits and improvements at any time, even after your website has gone live.
How do I handle content editing for pages that aren’t live yet?
If you’re editing content for pages that aren’t live, use square brackets [ ] or highlighted text to mark placeholders for links to pages that aren’t published yet. This helps ensure that the content is organized and easily updated once the pages are live.
How can I optimize my images during content editing?
When editing your content, aim to keep your images under 200KB to improve load times. For large images, like banners, ensure they are optimized but can be larger in size. This will help ensure your website is fast and user-friendly.
Is content editing only about writing the text?
No, content editing also involves optimizing images and videos for search engines and user management. Proper image tagging and video embedding are critical aspects of content editing to ensure everything is both visually appealing and search-engine optimized.
