For the second year running I had the opportunity to be on a panel at Affilicon, the Affiliate Marketing Conference & Exhibition that took place last week in Israel. Like last year, this year I was on the social media panel, and I decided to take a devil’s advocate approach to my presentation: to talk about what social media marketing is NOT.
The reason I took this approach is that you can find lots of information out there about how fabulous social media marketing is for promoting your business, organization, or other goals. However, with all this hype I fear that people are a) overestimating what social media can do for them and b) unaware of the challenges involved in using social media for marketing.
Now don’t get me wrong: I’m a big fan of social media marketing. We’ve had good results with it here in our own company, and for clients. My point here is to provide a social media “chill pill” – some facts and realities about becoming active on the social web.
So here’s my presentation. I hope you find it useful, and as always would love to get your feedback and questions:
