Why the Ice Bucket Challenge went viral

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You must have spotted at least one still-frame of a celebrity getting drenched by a bucket of water in your Facebook newsfeed this weekend. Maybe you’ve even been challenged to participate in what has become the latest viral marketing campaign, the Ice Bucket Challenge. The viral campaign has already got over 2.2 million mention on twitter […]

@OldSpice transforms social media and makes me LMAO

One of the perks of working in the field of social media is that you get to pretend that you’re working and learning while watching hilarious videos of a good-looking guy in a shower. You know, the Old Spice guy in the shower, the guy who used to work in shark dental care and rides […]