Finding Your App’s “Market Fit”
So, you think you’ve got a great app idea. Great! What you are going to do about it, is the real question. There is an old adage that states “More gold is mined from the mind of man than from the soil of the earth”. The truth is, everyone has an idea and every idea […]
Starting a facebook group is not a social media strategy
First, a story: Almost a year ago, I met with representatives from one of Israel’s leading television and media networks, who had the backing of a prominent philanthropist to implement a social media strategy for Israel’s 60th birthday. Someone had recommended that they meet me, and I prepared a comprehensive presentation about what I called […]
