Why the Ice Bucket Challenge went viral

You must have spotted at least one still-frame of a celebrity getting drenched by a bucket of water in your Facebook newsfeed this weekend. Maybe you’ve even been challenged to participate in what has become the latest viral marketing campaign, the Ice Bucket Challenge. The viral campaign has already got over 2.2 million mention on twitter and 1.2 million videos on Facebook.

(more…)

Continue Reading Why the Ice Bucket Challenge went viral

Social Media-fried: The Big Four Networks You Should Focus On

Is social media starting to get you confused as an entrepreneur?  With so many social media platforms and little time for building actual sales, entrepreneurs and business owners are starting to get “social media-fried”.  In an attempt to help solve these issues, marketing companies have been aggressively offering ‘Social Media Marketing’, large conglomerates have created new executive level positions such as CSMO (Chief Social Media Officer), and billions of dollars are now being pushed toward social media marketing.

(more…)

Continue Reading Social Media-fried: The Big Four Networks You Should Focus On