How do I get a job as a copywriter?

Someone just wrote to me on facebook from Seattle asking me how can go about becoming a copywriter. I wrote him back, and I thought my answers might help others, so here they are (slightly modified): Study English Literature. I don’t know about all English Lit departments, but in Bar Ilan we had to write […]

Principal from leading Washington DC firm to speak at upcoming Entrepreneur Breakfast

It’s that time of year again: the next Entrepreneur Breakfast meeting is coming up, and we’ve got an amazing speaker lined up for you. Ruth Shlossman, Principal at the Washington DC-based negotiation consulting firm, Watershed Associates, will be the guest speaker at the upcoming Entrepreneur Breakfast meeting on Monday, September 17, 2007. Ruth will be […]

Facebooking for business

Facebook is on everybody’s minds these days (or blogs). It’s the latest killer app/site/web 2.0/social/community thingy. Well, it’s not really the latest, since it’s been around for a few years, but since they opened up registration to non-college people, it really took off. Since I joined Facebook, I’ve been able to create a continuous connection […]

Google Adwords vs. Dapei Zahav (Yellow Pages)

Small businesses have small marketing budgets. In a previous post, I listed 5 low-cost ways to market your business. Two of the methods mentioned were advertising on Google Adwords and Dapei Zahav. Since bootstrapping businesses need to ensure that every advertising dollar is justified, I decided to conduct an unofficial study comparing Google Adwords and […]

New Initiative: Entrepreneur Breakfast

Recent conversations with other entrepreneurs and small business owners have made me realize that the problems and challenges I face as a small business owner are not unique. While in the past I have felt like I must be the only one in the world to face these issues, it seems that no matter what […]

Digital Eve Meets Jerusalem at Speed-Networking Evening

Last night I attended my first speed networking event. It was organized by Digital Eve, who has held two such events in Tel Aviv, and last night’s was the first one in Jerusalem. Where? The venue, the Pera e Mela (Apple and Pear) restaurant in Safra Square, was great – good Italian-style food, nice ambience, […]

Blogging effectiveness report: February 2007

When I began blogging at the end of November, I asked a few questions about whether all the blogging evangelicals were right, and blogging really is good for business. I asked the following questions: Would I be able to keep up with the demands of blogging? Would I find that results from my site will […]

Show me the dessert: the power of visual marketing

Our eyes play a significant role in our decisions to buy. There is a big difference between a written description of a product and the product itself in all its 3D glory. Salespeople who play to our senses may be more successful than those that rely on descriptions or texts to make their sales. No […]

Lesson from 2006 Marketing Diversity

Ben Yoskovitz at Instigator Blog initiated a Group Writing Project where people can share any lessons they learned over the course of 2006. So here’s my lesson from this year: diversifying your marketing strategy can benefit your business, and it is possible to do this on a shoestring budget. Diversity is good People generally agree […]

A website is part of your long-term vision

In yesterday’s post, I argued that a business should have a website right from the start so that they look professional for the first potential client that they meet. There are more reasons that a business should have a site from the beginning, and all of them have to do with vision – a big […]