Understanding Google: Exploring the Search Engine’s Two Major Functions

Over the years, Google has been an integral part of the way people use the Internet. I’m quite certain that at least one or two readers will have “Googled” a business using the Google Chrome web browser, and looked up their location on Google Maps. We’re so accustomed to using these services on a daily basis, that we rarely stop to think about the great “kindness” the Google gives us every day.

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The Never Ending Google Search Algorithm Update

Google has never been shy when it comes to their search engine algorithm updates. They might be a little quiet on what “exactly” is being covered (i.e. spam sites, authority sites, the PageRank formula), but they aren’t shy about telling us that they have a newer and improved algorithm.

For many webmasters, these algorithms are nothing more than hiccups. Most of the time, they affect “good” websites for a few days, and then everything gets sorted out. The algorithms are mainly focused at “bad” websites (i.e. Blackhat, Spammy) websites. These sites exploit weaknesses in the algorithm to jump ahead of their competition. (more…)

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