New Facebook Update: Content from People Favoured Over Content from Businesses, Brands, & News
Last week Facebook CEO Mark Zuckerberg announced changes to the content Facebook users will be seeing, what does this mean for your business? What Facebook’s users see when they’re using the app has been evolving ever since Facebook launched, so don’t panic. The gist is this: Facebook is prioritizing content from “real people” over content […]
Our Top Digital Marketing Trend Picks for 2016
With 2015 behind the corner now, we figured we’d review some of the top trends digital marketing trends we saw throughout the past year, ones that we feel will be important in 2016 too. Without further ado, here they are: Customized Calls-to-actions As an increasing number of businesses are coming online, a larger variety of calls-to-actions is required […]
Twitter makes major e-commerce move with new ‘buy’ button
Twitter has announced yesterday that they’re testing out a new ‘buy’ button. It will allow users to make purchases directly from their iOS or Android Twitter apps. When users click the ‘buy’ button in a tweet, they will be prompted to fill in their payment and shipping information (which is then attached to their account), and […]
How to create the perfect Facebook post [infographic]
Facebook founder and CEO Mark Zuckerberg wasn’t kidding when he said he wanted to turn the social network into a “personalized newspaper” for users. Brands, celebrities, politicians, and media now have a lot more content in users Facebook news feeds. This means that your company will have to work a lot harder to get the […]
Facebook App brings back the beloved “Suggest Page to Friends” feature
A while ago, we wrote how to add a “Suggest to friends” tab to your Facebook Page. And then Facebook removed that feature so that only Page admins had the ability to suggest pages to their friends, presumably to boost advertising sales by encouraging page owners to pay for “likes”. However, there is an app […]
illuminea’s May 2012 webinar: Google+ Hangouts as a business tool and other useful info
Miriam Schwab gives a monthly lecture series ”Web trends roundup in 1 hour” with an overview of the most important web trends for marketing professionals. The next free webinar will be on Monday, June 25, 2012 at 10am. Signup and details here. Topics covered in May’s webinar Here is an overview of the social media and […]
Google Drive finally launches and other useful info from illuminea’s April 2012 webinar
Recently, we launched a new monthly lecture series to present the most important web trends for marketing professionals. Please join us at our next free WEBINAR: ”Latest Web Trends in 1 Hour” on Wednesday, May 30, 2012 at 10am. Signup and details here. At the April 2012 Web Trends Webinar, Miriam Schwab, the Friendly CEO of illuminea, spoke […]
illuminea launches event to share trends about facebook, Pinterest, Google, and more
Do you ever feel like you’re gonna burst with useful information? I don’t. But I know someone who does. Every day, Miriam Schwab, the Friendly CEO of illuminea, reads tons and tons of news related to online marketing, and wanted a way to share it with all 5,000 of her closest online friends. So, we decided […]
Are you letting all of facebook look over your shoulder as you read?
One of the latest types of apps that have emerged on Facebook are social news readers. These apps automatically post to your Facebook friends everything you read on the related news site. So for example, if you have installed the Washington Post Social Reader Facebook app, EVERYTHING you read on the Washington Post can appear in […]
Social Media-fried: The Big Four Networks You Should Focus On
Is social media starting to get you confused as an entrepreneur? With so many social media platforms and little time for building actual sales, entrepreneurs and business owners are starting to get “social media-fried”. In an attempt to help solve these issues, marketing companies have been aggressively offering ‘Social Media Marketing’, large conglomerates have created […]
