If you’ve invested in developing an online brand then landing pages should be of paramount importance to your business. They’re the link that collects information about visitors and traffic and turns them into prospects and leads. Though the goal behind landing pages may differ depending on your business, e.g. ecommerce vs. in-store purchase, the elements for an engaging landing page that drives people to take a valuable business action remain pretty consistent. Feel free to use the 10 key points we list below as a check-list to ensure your landing pages are well-built.