We’re all content creators now: content lessons from news editors

The news media¬†don’t have it figured all out, of course. We can easily see that when we look at the declining newspaper revenue and readership year over year. But news media are in the content business and as concepts like content marketing and brand journalism become more accepted, marketers are thrust into the content space too. So why not learn some lessons from the content pros: journalists and editors?

(more…)

Continue Reading We’re all content creators now: content lessons from news editors