Getting your hair or nails done should be a relaxing, pleasant experience – a moment devoted to indulging yourself in a world where you’re constantly being pulled in a million directions. Scheduling an appointment at a salon is the common way of doing that, unfortunately, you’re dependent on the salon’s availability and you still need to make your way to the salon’s physical location.

”We often found ourselves scrambling to book self-care appointments in the evening. So we surveyed 500 women in Toronto and found that they were tired of brick-and-mortar salons, and particularly fed up with working around the salon’s calendar. We decided to leave our jobs to find the solution.”

Sarah Hartkorn and Kate Dickson tested their idea of on-demand beauty professionals that would come to your home or work, by using multiple tools to manage the first 100 users manually. Once they saw happy customers booking repeat appointments and received positive feedback from beauty pros, they were ready to build a custom tech solution that met their needs. That’s when Leverage stepped in.