northspace

web development | design | marketing

website design

The opening of a new physical location called for an update to the website design, a more light and colourful approach to reflect the friendly and welcoming nature of the workspaces.

website development

The website is built in wordpress, to allow the Northspace team to easily update content. Instapage is used for the location pages, to allow for easy A/B testing.

marketing

Using a combination of social media and google ads, our team helped develop a customer journey focused on conversions, leading to a 400% reduction in cost per lead.

about

northspace

Northspace gives entrepreneurs and small businesses a space to cultivate innovation, creativity and to grow their business. Its open space concept allows ideas to flow and its meeting rooms allow for privacy for team meetings. With 2 locations in North York, their offices give off that downtown feeling without the long commute.

LeverageIT Northspace Website Image

review

What the client says

"It's been excellent working with LeverageIT on our website and marketing efforts. They're creative, professional, and responsive. It's because of their efforts and ideas that we've seen a significant increase in leads for our business and website."
LeverageIT Northspace Testimonial Image
Shlomo
Director @ Northspace

Lead generation

Finding members for Northspace's new location

Starting in the fall of 2019, our team collaborated with Northspace’s to run creative ad campaigns aimed at attracting new members. The campaigns were a success, attracting new inquiries, booking workspace tour, and converting new members. 

more

problem + goal:
There are many coworking offices in the Greater Toronto Area which makes it a highly competitive industry. With Northspace’s new office about to open in September 2019, Northspace reached out to us to help with increasing brand awareness and filling up their new space.

solution:

Our team works with Northspace to attract entrepreneurs to Northspace’s new location at Eglinton and Don Mills. Our efforts include:

  • Designing and managing new ad campaigns to increase leads
  • Creating an email drip campaign to nurture leads and further increase conversions
  • Help refine a customer journey from initial interest to booking a tour and becoming a tenant
  • Planning, designing, running and optimizing Facebook and Google ad campaigns
  • A/B testing of ads and landing pages
  • Weekly reporting via google analytics and other lead sources

results / stats:

We were able to:

  • Decrease the cost per lead by 400% within a few months
  • Provide a consistent source of quality leads
  • Build & manage creative social media campaigns to increase the brand reach of Northspace