Bringing a historic brand online.

The Goal

When Olympia Tile decided to venture into the digital realm, LeverageIT provided design, marketing, advertising, email, and social media services to make it happen

What we did

Olympia Tile is Canada’s largest importer of tile in Canada. A historic and internationally recognizable name in it industry, the distribution giant wanted to connect with their clients and fans online.

Services Provided

Content strategy
creating a comprehensive plan that would target
Olympia’s multiple audiences

Content creation
identify and tap into the various sources of
content available to engage audiences

Migration of data
migrating all offline data around clients to
various online channels

Community growth
use organic efforts to promote content to relevant
audiences and entice them to join online communities

Social media management
creation & management of relevant social channels: Houzz, Facebook, Pinterest, and Instagram

Email marketing
build out lists of existing clients, create avenues
to convert prospects and website visitors to subscribers. Design, code, and send out campaigns

Results

10%

increase in website traffic since
digital marketing efforts commenced.

Thousands

of engaged followers across platforms,
Average monthly increase in Instagram followers: 22%

January – 9% increase
February – 8.2% increase
March 8.8% increase
April – 9% increase
May – 8.99% increase

Awards

“North American Distributor Award – 2003″ – Italian Tile manufacturers’ Association – Assopiastrelle

“Best Distributor Award – 2013″ – The Greater Toronto Home Builders’ Association

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