MacBook Air launched to the tune of an Israeli singer

IsraelWeb Marketing

I was reading about the launch of the new MacBook Air, and I saw that the singer for the background music is someone named Yael Naim. Well, that sounded pretty Israeli to me, and I checked it out further and yes, she grew up in Hod Hasharon, in the Tel Aviv area.

According to the bio on her site, Yael’s first album was a failure, but in 2004 she met David Donatien, a West Indian drummer. David encouraged her to sing in Hebrew, “something she had strictly denied herself up until now.” The song in the MacBook Air commercial is from her latest album, and you can hear the whole amazing song here (I hope it’s ok to link to it).

MacBook Air Commercial:

[youtube]http://www.youtube.com/watch?v=GBCfW9-hjKI[/youtube]

MacBook Air launched to the tune of an Israeli singer

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