First of all, full disclosure:
as a branding agency we’re going to be biased as to why using online marketplaces like Fiverr is a no-go for logo design. With that said, there is a time and place for using a free or cheap online logo generator, and we’ll explain when it’s a good idea and when it’s not.
Here’s the part where we tell you when it’s not.
1. The logo design will suck
You get what you pay for. Free logo design or even cheap logo design always equals bad logo design. What do we mean by bad?
- Unoriginal work. You run the risk of seeing your precious logo slapped on someone else’s website.
- Did we say unoriginal work? Lot’s of designers will take existing designs from stock websites, tweak a few things and call it a day.
- Overall poor quality. It’s commonplace for designers to hand off files that are grainy or maybe the line work sucks, or perhaps the typography looks like it came from the 90s.
2. You’ll waste your time
This by far is the most important takeaway. By the time you’ve pitched your design, interviewed candidates, corresponded with the designer (they oftentimes aren’t even in the same timezone as you), and go back and forth with edits, you’ll wish you hadn’t. If time is money, you’ll be spending more in the project management than you would have if you just went with an agency.
3. You’ll waste your money
There has been countless stories about people spending $100 and ending up with nothing. Zero. Just google, “Fiverr Logo here’s what happened”. You’ll see results like “$5 logo? Is this a joke?” What tends to happen is clients will be unsatisfied with the work provided and request more iterations which means forking up more money. By the time most people reach the $100 mark, they just abandon ship.
Here’s when it’s okay to use Fiverr or an online logo maker.
You must be all of these things in order to get a good experience when using Fiverr:
- Uninvested in the project (maybe the logo is for a ‘just for fun event’ DO NOT use this for a business you want to invest time into).
- Unbothered by a drawn out timeline (you can spare a few weeks to get the final artwork).
- Unpicky (Not a word, but we had a theme going).
So let’s say you’re the opposite. You want a great logo and you want it quickly.
*Cue shameless plug*
No, you don’t have to run to a top marketing agency that will charge you 20k. There’s a happy medium.
Working with a boutique full-service agency is a good call for many reasons. Firstly, you’ll get focused attention to reach your business objectives instead of cookie cutter solutions. Secondly, we say ‘full service’ because chances are if you’re needing a logo design, you’re needing more services as well. Leverage.it offers app development, web development and full branding. Centralizing the work and bundling it will make things easier time-wise and less expensive than contracting that work out separately.
Frequently Asked Questions
Why should I choose a professional branding agency for my logo design?
A professional branding agency offers more than just a logo design. We create a custom logo tailored to your business’s identity and goals. With a full-service agency, you get quality, originality, and expertise that DIY platforms can’t provide. A great logo is an investment in your brand’s future, and it should reflect the values and uniqueness of your business.
Can’t I just use Fiverr or an online logo maker for my logo?
While Fiverr and online logo makers may seem like a quick and inexpensive solution, they often deliver low-quality, generic logos that lack originality and professionalism. The result could be a logo that’s used by multiple businesses or doesn’t align with your brand. If you want a logo that stands out and is unique to your business, working with a professional agency is a better choice.
How long does it take to create a logo with a branding agency?
The timeline for logo creation varies depending on the complexity of the design and how quickly we can align on your vision. Typically, we complete logo designs in 1–2 weeks, ensuring thorough communication and revisions to get the perfect result. If you need a faster turnaround, let us know, and we’ll do our best to accommodate your timeline.
How much does it cost to work with a branding agency for logo design?
The cost of logo design depends on the scope of your project and the services included. While it’s more of an investment than Fiverr or DIY tools, working with a branding agency ensures a high-quality, original logo that will serve your business long-term. We also offer bundled services (like website or app development) that can save you money when purchased together.
What happens if I’m not satisfied with my logo design?
At our agency, we believe in collaboration and client satisfaction. We provide multiple revisions to ensure your logo aligns with your vision. We work closely with you throughout the process to make sure that every detail is perfect, and we won’t stop until you’re happy with the result.
