LeverageIT’s new managing director


LeverageIT is thrilled to announce the promotion of Katy Torgovnikov to Managing Director of LeverageIT’s Toronto office! 

Katy joined LeverageIT in 2014 as a marketing manager and helped grow our agency’s social media efforts. Gradually, she took on more responsibilities and moved into project management, while also remaining as a key player on our marketing team. She has worked with the majority of our team on developing websites, software, and digital marketing campaigns. In total, she has helped launch over 45 websites, and has worked with a majority of our clients, including ESHYFT, Northspace, and Olympia Tile. Her official promotion to managing director of LeverageIT was announced in May 2020 and we are excited to see what she will bring in her new role as managing director.

Using her expertise in brand management and marketing, she decreased lead cost by 500% for Justo Real Estate. She helped them secure leads and increased their ROI by executing social campaigns and creating landing pages. Katy also helped Northspace fill their new Don Mills location by building landing pages with promotional offers and had a conversion rate of 9%. On top of that, she helped launch ESHYFT, a software that connects CNAs, LPNs, and RNs to facilities for per diem work, in 2019 and currently oversees their product.

Katy is excited about her new role, “it’s been a privilege to work alongside such talented, great people. I am very thankful for the opportunity and growth that Leverage allowed me in the last few years. I can’t wait to see where the future takes us, but I am certain that with our team’s hard work and commitment to excellence, it’ll be somewhere great.”

Join us in congratulating Katy on her new role!