illuminea has a new site design!

Web Marketing

Tractor

Yes, we’ve revamped our website, and it’s about time! If you’re reading this in a feed reader, come on over and check it out.

Our old site was divided into two parts: one part was a static site built on old-fashioned HTML, and the second part was the blog, sitting separately on WordPress.

There were a few problems with that setup:

  1. Updating the static site was not fun, especially if we needed to update elements that were repeated across the site, like the navigation bar, or the footer.
  2. The blog should have been tied into the site for better search engine results.
  3. The blog was sitting on a really old version of WordPress.

It was the old story of the shoemaker going barefoot – how can I recommend to clients to integrate their blogs with their websites for better web exposure, and not do so myself?

WordCamp Israel was the final push – if I’m going to be on the business panel at a WordPress conference, my business had better be oozing WordPress.

Having a new site has actually inspired me to pick up the pace on my blogging. It’s kind of like getting a new toy (i.e. laptop, PDA) which encourages you to become more productive.

I hope you like the site, and feedback is welcome. I know there are some quirks that need to be worked out, plus a lot of content is still missing, but we’ll get there!

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