Take charge of what people see when they do a local search for your business. Make your company stand out and get the attention of people searching for your services or products by using Google My Business. This week, Google released a new feature that allows businesses to post special events and promotions on their Google listing. With Google My Business updates, you can now easily share these details with potential customers. And the best news? It’s free to use!
We currently have Google My Business for LeverageIT. When we moved into our new office this month, we easily updated our location on our Google listing to 1170 Sheppard Street West. The Google My Business updates took place instantly.
We recommend all of our clients to familiarize themselves with Google My Business if they have not used it before. Be sure to take advantage of the new timely updates feature, which is part of the latest Google My Business updates.
We’ve come up with some examples of how this could be used:
Hosting An Event
Your business in Toronto is having a special event coming up, and you would like to spread the word. Go to the “posts” tab, create a call to action – such as “Find Out More”, and publish it. Anyone searching for your business in Toronto will see this event right in the listing. Feel free to include a time, date, and location!
Special Promotion
Maybe your business would like to celebrate its anniversary or push out an improvement to a service or product. There are endless reasons you can create posts to broadcast your promotion. If you are a service business, a concise title like “Call us today and receive 15% off any services” will do. If your business makes products, a “buy one and get the second set 50% off” promo would work well. Choose a call-to-action that allows people to learn more about the promotion, whether that’s a link to your website or a phone number to call.
Announcements
Perhaps your business is opening a new location. Attract some attention through your Google listing “New Location Celebration” and invite people to a party! Include a photo of the new location, add a date and time, and publish the post you’ve created to be viewed by people when they search for your business locally.
Frequently Asked Questions
How can I use Google My Business updates to promote my business?
You can use Google My Business updates to create posts about special events, promotions, or announcements. Simply navigate to the “Posts” tab on your Google My Business dashboard, and you can add details like the event date, time, and location, or promote a special offer with a clear call-to-action like “Find Out More” or “Call Today.”
Are Google My Business updates free to use?
Yes, Google My Business updates are completely free to use. Whether you’re announcing a new location, hosting an event, or running a promotion, you can update your Google listing without any cost to your business.
How do Google My Business updates affect my local search visibility?
Google My Business updates directly impact your local search visibility. By posting timely updates such as promotions, events, and announcements, your business appears more dynamic and engaging in local search results, which can help attract more potential customers.
Can I update my Google My Business location with the new updates feature?
Yes, with the latest Google My Business updates, you can easily update your business location. For example, when you move to a new office, you can instantly change your address on your Google My Business listing, ensuring customers can easily find you.
What type of events or promotions can I post using Google My Business updates?
You can post a variety of events or promotions using Google My Business updates, including:
- Special Events: Promote grand openings, anniversaries, or community events.
- Discounts and Offers: Share limited-time offers such as 15% off services or “buy one, get one free” promotions.
- Announcements: Announce new services, product launches, or location openings to keep customers informed.
