Social media is saturated with lifestyle brands, everyone from individual bloggers, to street style photographers, to indie brands, and of course, style magazine, are clamoring for your attention–and more importantly–your dollars. So how do you create a new brand that can stand out from the noise?
That was the challenge we faced when Samuel Werner approached us with his idea for a new high-end mens socks collection: Aristocrat Socks. Mr. Werner had a look and feel in mind–he wanted it to be luxurious yet still affordable. His family’s history in producing top quality garments, meant access to the best materials and production facilities. We wanted to communicate that to our client.
The solution:
To stand out from other sock brands, many of which focus on quirkier, brighter designs with a hipster/skater crowd in mind. We decided to focus on a different crowd and create a more refined brand. We studied the history of menswear, how mens’ style developed through the centuries and decades. The image of the ‘dandy’ particularly resonated with the Aristocrat vision.
We started thinking of men, art, and literature that resonated with our brand – we used this inspiration to create the copy.
We also wanted to bring more modern elements into the brand, especially a feel of the city where Aristocrat was born–Toronto. Our first photoshoot was centred around the Werner’s office near Bathurst and Dupont. In addition to our brand imagery, our product naming was also inspired by the streets and areas nearby.
The result is a brand that has a clean, modern feel but alludes back to the good old days, when getting dressed was a pleasure, not a chore, and men paid attention to every detail of their outfit, from head to toe…or sock.
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Frequently Asked Questions
What makes Aristocrat Socks different from other sock brands?
Aristocrat Socks stands out by blending luxury with affordability. Unlike brands that focus on quirky or bright designs, Aristocrat Socks is inspired by the refined elegance of classic menswear, catering to men who value style, quality, and attention to detail.
What is the inspiration behind Aristocrat Socks?
Aristocrat Socks is inspired by the rich history of men’s fashion, particularly the ‘dandy’ aesthetic—where dressing was an art form. The brand combines this timeless elegance with modern elements drawn from Toronto, where Aristocrat Socks was born.
Are Aristocrat Socks suitable for everyday wear or special occasions?
Aristocrat Socks are designed to be versatile. They offer the luxury and sophistication perfect for special occasions, while their comfort and durability make them ideal for everyday wear as well.
Where are Aristocrat Socks made?
With the Werner family’s history in producing top-quality garments, crafted using premium materials and the finest production facilities to ensure exceptional quality.
How does Aristocrat Socks incorporate Toronto into its branding?
Toronto plays a central role in the brand’s identity. The first photoshoot took place near Bathurst and Dupont, and many product names are inspired by nearby streets and areas, adding a modern and local touch to the Aristocrat Socks story.
