Social media management: Hootsuite vs. Sprout Social

Hootsuite vs Sproutsocial

If you work in social media, the names Hootsuite and Sprout Social are no stranger to you. Hootsuite and Sprout Social are two of the most well-known social media management tools and can make a powerful impact on your social media prescence when used correctly. Managing all your social media channels in one place can […]

Notable dates (2021-2022)

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Holiday 2021 2022 New Year’s Day January 1, 2021 January 1, 2022 Chinese New Year February 12, 201 February 1, 2022 Valentine’s Day February 14, 2021 February 14, 2022 Family Day February 15, 2021 February 21, 2022 Daylight Savings (start) March 14, 2021 March 13, 2022 St. Patrick’s Day March 17, 2021 March 17, 2022 […]

Getting started with influencer marketing

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It is no secret that influencer marketing is taking the business world by storm. With its exponential growth, the influencer marketing industry is predicted to be worth $10 billion by 2020.  No matter how big or small your business is, when used correctly, influencer marketing is able to achieve amazing results. Influencers can increase brand […]

3 Easy steps to step up your social media skills

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Are you trying to be active on social media and feeling like your not getting it right? Don’t worry! we have all been there before and have to start somewhere after all. Our team has uncovered three key things that’ll really take your social media game to the next level Posting on Facebook, Instagram, and […]

Twitter makes major e-commerce move with new ‘buy’ button


Twitter has announced yesterday that they’re testing out a new ‘buy’ button. It will allow users to make purchases directly from their iOS or Android Twitter apps. When users click the ‘buy’ button in a tweet, they will be prompted to fill in their payment and shipping information (which is then attached to their account), and […]

Why the Ice Bucket Challenge went viral

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You must have spotted at least one still-frame of a celebrity getting drenched by a bucket of water in your Facebook newsfeed this weekend. Maybe you’ve even been challenged to participate in what has become the latest viral marketing campaign, the Ice Bucket Challenge. The viral campaign has already got over 2.2 million mention on twitter […]

How to create the perfect Facebook post [infographic]

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Facebook founder and CEO Mark Zuckerberg wasn’t kidding when he said he wanted to turn the social network into a “personalized newspaper” for users. Brands, celebrities, politicians, and media now have a lot more content in users Facebook news feeds. This means that your company will have to work a lot harder to get the […]

Know Who You Know – Building Your Network Through LinkedIN

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Linkedin has been a part of my vocabulary really since its launch.  While I have been striving to build my online business networking world for years, it has only been recently that I have started to see its power and success.  The impetus to write this post actually came about through an incident I recently heard […]


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I will finally admit.  I have been googled.  I could be referring to the easy ability to uncover all online dirt on anyone by searching their name in google, which I will candidly reveal is something I do all the time when hearing of a potential client or person.  In fact, Ken Auletta in his […]

Social Media-fried: The Big Four Networks You Should Focus On

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Is social media starting to get you confused as an entrepreneur?  With so many social media platforms and little time for building actual sales, entrepreneurs and business owners are starting to get “social media-fried”.  In an attempt to help solve these issues, marketing companies have been aggressively offering ‘Social Media Marketing’, large conglomerates have created […]