Twitter makes major e-commerce move with new ‘buy’ button

Twitter has announced yesterday that they’re testing out a new ‘buy’ button. It will allow users to make purchases directly from their iOS or Android Twitter apps. When users click the ‘buy’ button in a tweet, they will be prompted to fill in their payment and shipping information (which is then attached to their account), and make the purchase. The functionality is not available as of yet in Canada, it has only been rolled out to some users in the United States.


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Why the Ice Bucket Challenge went viral

You must have spotted at least one still-frame of a celebrity getting drenched by a bucket of water in your Facebook newsfeed this weekend. Maybe you’ve even been challenged to participate in what has become the latest viral marketing campaign, the Ice Bucket Challenge. The viral campaign has already got over 2.2 million mention on twitter and 1.2 million videos on Facebook.


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How to create the perfect Facebook post [infographic]

Facebook founder and CEO Mark Zuckerberg wasn’t kidding when he said he wanted to turn the social network into a “personalized newspaper” for users. Brands, celebrities, politicians, and media now have a lot more content in users Facebook news feeds. This means that your company will have to work a lot harder to get the attention of Facebook’s 1.32 billion active monthly users.


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Know Who You Know – Building Your Network Through LinkedIN

Linkedin has been a part of my vocabulary really since its launch.  While I have been striving to build my online business networking world for years, it has only been recently that I have started to see its power and success.  The impetus to write this post actually came about through an incident I recently heard from one of my good friends.  It definitely wasn’t LinkedIn’s first success story nor will it be the last, however, it was one that happened with such fluidity and simplicity that it really made it a defining moment for me in my relationship with LinkedIN.


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I will finally admit.  I have been googled.  I could be referring to the easy ability to uncover all online dirt on anyone by searching their name in google, which I will candidly reveal is something I do all the time when hearing of a potential client or person.  In fact, Ken Auletta in his book entitled, “Googled: The end of the world as we know it”, uses the term googled in this type of context as he says in his opening lines:

“The world has been googled. Type a question in the google search box, as do more than 70 percent of all searchers worldwide, and in about half a second answers appear.”

While wikipedia stays away from an official position on the term googled, Urban Dictionary ventures to define, “To do an internet search on someone/ something..”


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Social Media-fried: The Big Four Networks You Should Focus On

Is social media starting to get you confused as an entrepreneur?  With so many social media platforms and little time for building actual sales, entrepreneurs and business owners are starting to get “social media-fried”.  In an attempt to help solve these issues, marketing companies have been aggressively offering ‘Social Media Marketing’, large conglomerates have created new executive level positions such as CSMO (Chief Social Media Officer), and billions of dollars are now being pushed toward social media marketing.


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