With 2015 behind the corner now, we figured we'd review some of the top trends digital marketing trends we saw throughout the past year, ones that we feel will be…
If you’ve invested in developing an online brand then landing pages should be of paramount importance to your business. They’re the link that collects information about visitors and traffic and turns them into prospects and leads. Though the goal behind landing pages may differ depending on your business, e.g. ecommerce vs. in-store purchase, the elements for an engaging landing page that drives people to take a valuable business action remain pretty consistent. Feel free to use the 10 key points we list below as a check-list to ensure your landing pages are well-built.
The news media don’t have it figured all out, of course. We can easily see that when we look at the declining newspaper revenue and readership year over year. But news media are in the content business and as concepts like content marketing and brand journalism become more accepted, marketers are thrust into the content space too. So why not learn some lessons from the content pros: journalists and editors?
Marketing efforts often focus heavily on lead generation, which is obviously an important step in the sales process, but lead nurturing efforts should not be overlooked – or leads will stay just that instead of progressing into customers. Hubspot has recently put together an infographic with tips on email marketing for small businesses that I’d like to share. But first, I’d like to explain why I like email marketing so much. (more…)