3 Examples of the best Valentine’s Day campaigns
Valentine’s Day is a time where businesses can get really creative with their marketing campaigns. This holiday is all about love and making sure your loved ones feel extra special which is why the storytelling for these campaigns is so important. Stuck on what to post on your social media? Check out these 3 Valentine’s […]
3 Examples of great Valentine’s Day marketing campaigns
Although the weather is cold, our hearts are feeling toasty for Valentine’s Day! Valentine’s day is not just a day for lovers, but for friendships, family, and businesses that want to express how much they care about their customers. Businesses have utilized Valentine’s day as part of their marketing strategy for years, and we’ve compiled […]
Getting started with influencer marketing
It is no secret that influencer marketing is taking the business world by storm. With its exponential growth, the influencer marketing industry is predicted to be worth $10 billion by 2020. No matter how big or small your business is, when used correctly, influencer marketing is able to achieve amazing results. Influencers can increase brand […]
Enthusiast Gaming: Going public with a brand new website
Enthusiast gaming, one of Canada’s largest gaming companies, and our long-time client is going public, and we couldn’t be more excited. We’ve partnered with them on several projects including support with EGLX, Canada’s largest gaming expo, their social network, Enthusiast.gg, and–most recently– the rebrand and launch of their new website. It’s this recent project that […]
New Facebook Update: Content from People Favoured Over Content from Businesses, Brands, & News
Last week Facebook CEO Mark Zuckerberg announced changes to the content Facebook users will be seeing, what does this mean for your business? What Facebook’s users see when they’re using the app has been evolving ever since Facebook launched, so don’t panic. The gist is this: Facebook is prioritizing content from “real people” over content […]
Make Your Company Stand Out With Timely Updates
Take charge of what people see when they do a local search for your business. Make your company stand out and get the attention of people searching for your services or products by using Google My Business. This week Google released a new feature that allows businesses to post special events and promotions on their […]
Finding Your App’s “Market Fit”
So, you think you’ve got a great app idea. Great! What you are going to do about it, is the real question. There is an old adage that states “More gold is mined from the mind of man than from the soil of the earth”. The truth is, everyone has an idea and every idea […]
Creating a men’s lifestyle brand: Aristocrat Socks
Social media is saturated with lifestyle brands, everyone from individual bloggers, to street style photographers, to indie brands, and of course, style magazine, are clamouring for your attention–and more importantly–your dollars. So how do you create a new brand that can stand out from the noise? That was the challenge we faced when Samuel Werner […]
Digital Marketing Metrics and Achieving Business Goals: Impressions
If your small business has a website, you’re probably already paying someone to do your digital marketing. However, digital marketing is vast and covers many things, with innovations happening daily. As with most business activities, it is important to measure the success of any digital marketing efforts you take on. For some, this comes easy […]
Dates & holidays to add to your social media and content calendars (US & Canada)
Valentine’s Day is just around the corner, a day when brands jump on the bandwagon and create lovey-dovey content. Making the most of current events is nothing new for brands, most have had an organized content calendar with important dates, anniversaries, and events related to their industry. With social media, this phenomenon has became more prevalent, […]
