New Facebook Update: Content from People Favoured Over Content from Businesses, Brands, & News

Last week Facebook CEO Mark Zuckerberg announced changes to the content Facebook users will be seeing, what does this mean for your business? What Facebook’s users see when they’re using…

Continue Reading New Facebook Update: Content from People Favoured Over Content from Businesses, Brands, & News
Dates & holidays to add to your social media and content calendars (US & Canada)
Woman writing on her daily planner

Dates & holidays to add to your social media and content calendars (US & Canada)

Valentine's Day is just around the corner, a day when brands jump on the bandwagon and create lovey-dovey content. Making the most of current events is nothing new for brands, most…

Continue Reading Dates & holidays to add to your social media and content calendars (US & Canada)

8 things to remember when creating a landing page

If you’ve invested in developing an online brand then landing pages should be of paramount importance to your business. They’re the link that collects information about visitors and traffic and turns them into prospects and leads. Though the goal behind landing pages may differ depending on your business, e.g. ecommerce vs. in-store purchase, the elements for an engaging landing page that drives people to take a valuable business action remain pretty consistent. Feel free to use the 10 key points we list below as a check-list to ensure your landing pages are well-built.

(more…)

Continue Reading 8 things to remember when creating a landing page

We’re all content creators now: content lessons from news editors

The news media don’t have it figured all out, of course. We can easily see that when we look at the declining newspaper revenue and readership year over year. But news media are in the content business and as concepts like content marketing and brand journalism become more accepted, marketers are thrust into the content space too. So why not learn some lessons from the content pros: journalists and editors?

(more…)

Continue Reading We’re all content creators now: content lessons from news editors

Helpful email marketing statistics for small businesses [INFOGRAPHIC]

Marketing efforts often focus heavily on lead generation, which is obviously an important step in the sales process, but lead nurturing efforts should not be overlooked – or leads will stay just that instead of progressing into customers. Hubspot has recently put together an infographic with tips on email marketing for small businesses that I’d like to share. But first, I’d like to explain why I like email marketing so much. (more…)

Continue Reading Helpful email marketing statistics for small businesses [INFOGRAPHIC]