So finally, after many moons, the shoemaker got some shoes. And by that I mean LeverageIT finally has a website that we’re not collectively cringing over. One may think it simple – this is literally what we do for a living. But take roundabout 20 web professionals and task them with agreeing on a vision and you’ll see, it ain’t no piece of cake. In fact, if you look into the history of LeverageIT, you’ll understand why this was no small feat.
Over the years we have designed and even built iteration after iteration of a website for ourselves that have been ripped apart, often mocked (in a kindly fashion) and ultimately, scrapped. We struggled with showcasing our talents in an honest, personal, modern, and interesting way. As part of the history of LeverageIT, we’ve seen many failed attempts that pushed us to rethink our approach. Last Wednesday, our clock started ticking when a client let us know that our current dismal site was malfunctioning to the point of suicide watch.
Without the luxury of time, we suddenly did what every great procrastinator can do – we sprinted to the finish line. In 3 days we designed and built a site that we can show without excuses. While there’s still work to be done to perfect our online representation, we can finally breathe a sigh of relief that we’re not the embarrassment of the web community.
An unexpected side effect of building the site was delving into our past projects for our portfolio page and the realization of the vast amount of clients we have been able to touch over the past years. Each one, a building block to the next, taught us how to listen, how to further refine our skills, and how to learn or push back depending on the need. Reflecting on the history of LeverageIT, we see how our growth has been shaped by these experiences. Our clients have afforded us the luxury of marketing our services for us, and for that, we are forever grateful.
Now don’t for a second think we won’t start this process all over next year when our next bright idea comes along.
Frequently Asked Questions
Why did it take so long for LeverageIT to launch a website we’re proud of?
Creating a website that truly represents our talents and values took time and careful reflection. It’s not just about design—our team of web professionals had to align on a vision that felt personal, modern, and authentic. With so many ideas and differing opinions, getting it right took several attempts. Ultimately, we pulled it all together after a critical client pointed out that our old site was no longer serving us.
What did LeverageIT learn from its past website failures?
The history of LeverageIT has been full of valuable lessons learned from our previous website attempts. We learned how to showcase our skills authentically, how to communicate effectively within our team, and how to embrace failures as stepping stones. Every website iteration taught us something new about design, user experience, and, importantly, how to listen to our clients’ needs.
How did the history of LeverageIT influence the design of your current website?
Our past mistakes played a crucial role in shaping the final design of our website. After years of reflecting on previous projects and feedback, we set out to build a website that genuinely represented who we are. The result is a site that blends our skills, experience, and personality in a way we can proudly share with our clients and the world.
What role did clients play in the history of LeverageIT?
Our clients have been pivotal in the history of LeverageIT. Each project has not only taught us how to refine our craft but also how to better listen, collaborate, and innovate. Their trust in our work has allowed us to continually improve, and we’re incredibly grateful for their role in helping us grow.
6. Will LeverageIT’s website ever change again in the future? Absolutely. As with all things in the history of LeverageIT, we expect to evolve. We’ll likely revisit our website again as new ideas come along, but this time we’ll have the experience and lessons learned to guide us. We believe in continuous improvement, and our website will always be a reflection of that mindset.
