Valentine’s Day is a time when businesses can get really creative with their marketing campaigns. This holiday is all about love and making sure your loved ones feel extra special, which is why the storytelling for these campaigns is so important. If you’re looking for inspiration, exploring the best Valentines Day campaigns can help spark ideas for your own marketing efforts. Stuck on what to post on your social media? Check out these 3 best Valentines Day campaigns from 2020 that captured the hearts of thousands (including ours).
Deliveroo and KFC: Will you Delive-roo be my Valentine?
Popular fast-food chain, KFC and online food delivery service provider, Deliveroo partnered up on Valentine’s Day in 2020 to create the “Will Delive-roo be my Valentine” campaign. This collaboration allowed couples to pre-order KFC love meal combos which included a limited edition KFC bucket ring designed by Genesis, a local jeweller in Singapore. It made having takeout on Valentine’s Day a little bit more romantic.
This campaign is a great example of one of the best Valentine’s Day campaigns, utilizing a quirky incentive like the ring to increase orders and promote both brands through content posted by happy customers. As parts of the world continue to stay home due to the effects of Covid-19, this idea would be a romantic way to make Valentine’s day feel more ‘normal’.
Ring + Chicken + Quality time = A unique customer experience and note-worthy brand recognition.
Twitter: #LoveTwitter
Twitter took a clever approach to offline marketing with their #LoveTwitter campaign in 2020. Users of this platform are known for their witty 280-character messages, and Twitter printed their Tweets to deliver an authentic message about modern love.
Twitter surprised the people of New York, San Francisco, and Seattle with giant billboards inside their Subway stations on Valentine’s Day using their tweets! “Can we go on a date where I go to sleep and… that’s it… that’s literally the date,” “Gonna date myself in 2020,” and “Yo I’m really awkward. Good luck to whoever is about to date me” were some of the hilarious tweets used for this campaign.
Among the best valentines day campaigns, the #LoveTwitter campaign stood out because it depicted an accurate representation of what Valentine’s Day meant to the public. It was a refreshing change from the typical lovey-dovey campaigns done by many brands, and it brought out a small chuckle for many.
Cadbury: Dairy Milk Silk Valentine’s Day 2020
Chocolates and Valentine’s Day go together like peanut butter & jam. Cadbury Dairy Milk Silk is a chocolate bar brand that has been helping lovers express their affection for decades. In 2020, they showcased one of the best Valentine’s Day campaigns by asking their customers, “How far they would go for love” with their video campaign.
Targeted to the Gen Z and Millenial population, Cadbury created a video featuring two young adults going on a romantic adventure to search for a Cadbury Dairy Milk Silk heart-pop chocolate bar. Video content continues to rise in popularity, and 87% of video marketers say that video has increased traffic to their websites.
Cadbury’s video elicited an emotional response from young consumers by using two young protagonists and a warm storyline for their ad. They wanted to encourage the younger generation to be more expressive about their affection and go the extra mile for the special person in their life (and to celebrate with their chocolate!).
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Frequently Asked Questions
Why are storytelling and creativity important for the best Valentine’s Day campaigns?
Storytelling and creativity are crucial for the best Valentine’s Day campaigns because they evoke emotions, build brand loyalty, and encourage audience engagement. Campaigns like Cadbury’s video ad and Twitter’s #LoveTwitter leveraged these elements to connect with their target audiences in meaningful ways.
What made the KFC and Deliveroo campaign one of the best Valentines Day campaigns?
The KFC and Deliveroo campaign stood out by offering couples a romantic takeout experience with KFC love meal combos and a quirky, limited-edition KFC bucket ring. This creative approach made it one of the best Valentines Day campaigns by increasing orders and sparking social media buzz.
How did Twitter’s #LoveTwitter campaign become one of the best Valentines Day campaigns?
Twitter’s #LoveTwitter campaign became a standout by showcasing witty user-generated tweets about modern love on billboards in major cities. This humorous and relatable campaign diverged from traditional romantic themes, earning it recognition as one of the best Valentines Day campaigns.
What makes video content effective in the best Valentine’s Day campaigns?
Video content is effective in the best Valentines Day campaigns because it combines storytelling with emotional appeal. Cadbury’s “Dairy Milk Silk Valentine’s Day” campaign used a heartfelt video to engage younger audiences, proving the power of visual storytelling.
How can brands create the best Valentines Day campaigns?
To create the best Valentines Day campaigns, brands should:
- Use storytelling to connect emotionally.
- Incorporate humor or relatability.
- Leverage unique elements like limited-edition products or collaborations.
- Use engaging platforms, such as social media or video marketing.
