We’re all content creators now: content lessons from news editors

The news media don’t have it figured all out, of course. We can easily see that when we look at the declining newspaper revenue and readership year over year. But news media are in the content business and as concepts like content marketing and brand journalism become more accepted, marketers are thrust into the content space too. So why not learn some lessons from the content pros: journalists and editors?

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Helpful email marketing statistics for small businesses [INFOGRAPHIC]

Marketing efforts often focus heavily on lead generation, which is obviously an important step in the sales process, but lead nurturing efforts should not be overlooked – or leads will stay just that instead of progressing into customers. Hubspot has recently put together an infographic with tips on email marketing for small businesses that I’d like to share. But first, I’d like to explain why I like email marketing so much. (more…)

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Should PHP Developers Learn the Newest Frameworks or Stick to the Classics?

PHP, much like most programming languages is very slow to evolve. If you coded PHP five or even ten years ago and know the basics of object oriented programming then you will still be able to read and write PHP code today. Even when a new branch is released, the adoption rate is very slow and developers are reluctant to use new features since their code won’t be portable if moved to an older shared server using an older version of PHP.

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Understanding Google: Exploring the Search Engine’s Two Major Functions

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Over the years, Google has been an integral part of the way people use the Internet. I’m quite certain that at least one or two readers will have “Googled” a business using the Google Chrome web browser, and looked up their location on Google Maps. We’re so accustomed to using these services on a daily basis, that we rarely stop to think about the great “kindness” the Google gives us every day.

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Twitter makes major e-commerce move with new ‘buy’ button

Twitter has announced yesterday that they’re testing out a new ‘buy’ button. It will allow users to make purchases directly from their iOS or Android Twitter apps. When users click the ‘buy’ button in a tweet, they will be prompted to fill in their payment and shipping information (which is then attached to their account), and make the purchase. The functionality is not available as of yet in Canada, it has only been rolled out to some users in the United States.

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