Why the Ice Bucket Challenge went viral

You must have spottedĀ at least one still-frame of a celebrity getting drenched by a bucket of water in your Facebook newsfeed this weekend. Maybe you’ve even been challenged to participate in what has become the latest viral marketing campaign, the Ice Bucket Challenge. The viral campaign has already got over 2.2 million mention on twitter and 1.2 million videos on Facebook.

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How to create the perfect Facebook post [infographic]

Facebook founder and CEO Mark Zuckerberg wasn’t kidding when he said he wanted to turn the social network into a “personalized newspaper” for users. Brands, celebrities, politicians, and media now have a lot more content in users Facebook news feeds. This means that your company will have to work a lot harder to get the attention of Facebook’s 1.32 billion active monthly users.

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