Google has never been shy when it comes to their search engine algorithm updates. They might be a little quiet on what “exactly” is being covered (i.e. spam sites, authority sites, the PageRank formula), but they aren’t shy about telling us that they have a newer and improved algorithm.
For many webmasters, these algorithms are nothing more than hiccups. Most of the time, they affect “good” websites for a few days, and then everything gets sorted out. The algorithms are mainly focused at “bad” websites (i.e. Blackhat, Spammy) websites. These sites exploit weaknesses in the algorithm to jump ahead of their competition. (more…)